You've seen the headlines about college athletes signing NIL deals.


You've heard that an athlete's social media presence matters - big time.


You want in on the NIL action - but don't know how or where to start.


If you are a future college athlete who wants to succeed in the highly competitive NIL landscape, then you need an edge over the competition that only an expert can provide.

Are you wondering...

What an NIL deal is, and how to get one?

We’ll break down what “Name, Image, and Likeness” even means and explain the many different money-making opportunities now available to college athletes.

How to gain more followers and get more likes on social media?

Your coach, your teachers, and your parents are always telling you what you SHOULDN’T post on social media - now it’s time to learn what you SHOULD! In NIL Academy, you’ll learn the social media tips and tricks needed to attract potential sponsors.

Whether or not you need to hire an agent, or how NIL fits into the recruiting process?

Learn the questions that you should ask an agent before signing a contract and the questions that you should ask a coach before signing a Letter of Intent.

Every day you let pass without preparing to take advantage of NIL is a dollar left on the table.

So - what are you waiting for?

FHS7v7A’s NIL Academy is a first of its kind online course that prepares high school athletes to take advantage of changing policies governing college athletes’ ability to monetize their ‘Name, Image, & Likeness'

Here's what we’ll cover to give you a head start on NIL:

  • 1

    The Playbook for Navigating Name, Image, Likeness

    • Meet Your Instructor

    • What is Name, Image, Likeness?

    • Who is already monetizing their NIL?

    • How does NIL apply to high school athletes?

    • Module 1 Survey

  • 2

    The Playbook for Personal Branding

    • Introduction to Personal Branding

    • Standing out vs Fitting In

    • What goes into a personal brand?

    • The Reasons Athletes Attract Fans

    • The Personal Brand Building Pie

    • Module 2 Survey

  • 3

    The Playbook for Social Media Strategy

    • Introduction to Social Media as a Tool

    • Put the "Social" in Social Media

    • Meet Fans Halfway

    • Where in the World is...

    • Your Content Crew

    • A Recipe for Success on Social Media

    • Know the Lingo

    • Module 3 Survey

  • 4

    The Playbook for Evaluating Agents & Universities

    • How to consider NIL during the recruiting process

    • What to know about hiring an agent

    • Closing Video & Congratulations

    • Module 4 Survey

Years of experience, straight from her head to yours

After developing her social media and brand marketing expertise inside a premier Division I college athletics department, NFL team, and NBA team, Grace DeWitt founded Douglas Digital, her modern sports marketing company. Grace represents college athletes on NIL deals through NILImageMakers, a partnership with veteran sports law attorney Jill McBride Baxter. A graduate of the University of Southern California's Annenberg School of Journalism, Grace is also a trained broadcast journalist, having contributed to sports coverage in both the Los Angeles and Miami markets in addition to the 2016 Rio Olympics.